Strawberry Alarm Clock is an American psychedelic rock band formed in Los Angeles, California, in 1967. Blending colorful vocal harmonies, Farfisa organ, layered guitars, and imaginative arrangements, the group became one of the defining voices of the psychedelic era with their international No. 1 hit “Incense and Peppermints.” While often associated with the 1967 Summer of Love, Strawberry Alarm Clock’s music reaches beyond nostalgia. Their recordings combine pop songwriting with surreal imagery, playful experimentation, and a sense of curiosity that invites listeners to experience familiar reality from a fresh perspective. Albums such as Incense and Peppermints, Wake Up… It’s Tomorrow, and The World in a Seashell remain landmarks of American psychedelic rock. Unlike many of their contemporaries, Strawberry Alarm Clock has continued to perform and create new music well into the twenty-first century, maintaining connections with longtime listeners while introducing their work to new generations. Their enduring legacy lies not only in their influence on psychedelic music, but in their celebration of imagination, wonder, and the transformative possibilities of perception.